Insights & Trends

A brand can secure distribution, negotiate a promotion, and deliver stock to a retailer—yet still lose the sale at the final metre. The product may be missing from the shelf, placed in the wrong position, shown with an outdated price, or hidden behind competing products. That final metre is where…

Retail merchandising is a broad discipline. It can include assortment planning, category strategy, pricing, visual presentation, shopper marketing, and in-store operations. Interact focuses on one specific part of that discipline: merchandising execution. Merchandising execution is the store-level work of turning agreed product, shelf, pricing, promotion, and compliance standards into consistent…

A field sales representative walks into an outlet with several tasks to complete. They may need to review the customer’s account, confirm available products, discuss a new order, and record the outcome of the visit. The visit itself may only take a few minutes. However, the process becomes much slower…

When a customer’s equipment breaks down — whether it’s under contract, leased, or rented — how fast and how clearly your team responds often matters more than the fix itself. Delays, miscommunication, and lost visibility between technicians, back-office staff, and the customer are what turn a routine repair into a…

Managing sales orders, inventory checks, and invoices manually between your company and hundreds of retailers is one of the biggest bottlenecks in FMCG distribution. Every phone call, WhatsApp order, or paper purchase order adds friction — and friction slows down cash flow. This is where a dedicated retailer app changes…